Make

Make (formerly Integromat) connects apps through a visual, flowchart-style canvas rather than the linear “if this, then that” style Zapier is known for — which makes it a better fit once your automations need branching logic, loops, or error handling.

Who it’s for

Teams comfortable thinking in workflows/diagrams who need more complex branching logic than a simple linear automation tool supports, and who are price-sensitive at higher usage volumes.

Standout features

• Visual canvas showing the full data flow, including branches and routers
• Built-in error handling and retry logic per module
• Operations-based (not “task”-based) pricing, which can be more efficient for multi-step scenarios

Where it falls short

• Steeper learning curve than Zapier for simple, single-step automations
• Fewer native app integrations than Zapier’s catalog, though it covers the major platforms